A green "$" button on a Chinese banking app means prosperity. That same green button on a Western trading platform means "loss" (stocks go red when down, green when up — but in China, red means up). Color symbolism changes based on geography, industry, and even product category.
If you're building for a global audience, your color choices are making promises you might not intend to keep.
Red: China = luck/celebration (wedding dresses!), Western = danger/stop/sale, India = purity (brides wear red), South Africa = mourning.
White: Western = purity/weddings, China/Japan/Korea = death/mourning, India = widows' color.
Purple: Western = royalty/luxury, Brazil/Thailand = mourning, Japan = privilege/wealth.
Green: Western = nature/eco/growth, China = "cuckold" (being cheated on — never make a green hat product!), Indonesia = forbidden color in some contexts, Middle East = prestige/high status.
Red: China = luck/celebration (wedding dresses!), Western = danger/stop/sale, India = purity (brides wear red), South Africa = mourning.
White: Western = purity/weddings, China/Japan/Korea = death/mourning, India = widows' color.
Purple: Western = royalty/luxury, Brazil/Thailand = mourning, Japan = privilege/wealth.
Green: Western = nature/eco/growth, China = "cuckold" (being cheated on — never make a green hat product!), Indonesia = forbidden color in some contexts, Middle East = prestige/high status.
Red: China = luck/celebration (wedding dresses!), Western = danger/stop/sale, India = purity (brides wear red), South Africa = mourning.
White: Western = purity/weddings, China/Japan/Korea = death/mourning, India = widows' color.
Purple: Western = royalty/luxury, Brazil/Thailand = mourning, Japan = privilege/wealth.
Green: Western = nature/eco/growth, China = "cuckold" (being cheated on — never make a green hat product!), Indonesia = forbidden color in some contexts, Middle East = prestige/high status.
Red: China = luck/celebration (wedding dresses!), Western = danger/stop/sale, India = purity (brides wear red), South Africa = mourning.
White: Western = purity/weddings, China/Japan/Korea = death/mourning, India = widows' color.
Purple: Western = royalty/luxury, Brazil/Thailand = mourning, Japan = privilege/wealth.
Green: Western = nature/eco/growth, China = "cuckold" (being cheated on — never make a green hat product!), Indonesia = forbidden color in some contexts, Middle East = prestige/high status.
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